Copywriting is about finding the right tone and focus for a client’s project that makes for an informative and entertaining user experience – one that can keep the busiest, grumpiest, over-stimulated reader on the hook.

I’ve engaged in word sorcery for a range of clients from small start-ups and breakthrough artists to multi-national corporations and well-known international performers.

This has included complete website copy for the likes of Hoyts and State Plus, as well as artist bios for ABC, Universal and Sony.

I’ve managed corporate blogs for Harvey Norman and Flexirent, completed world-building projects for Australian thinktank Axillo and created real-time summaries of nightclubs, live music venues, restaurants, cafés and landmarks directly for Google Maps as a contractor for Enveritas Group.

As the Managing Director Of Music Titles at Next Media for 11 years, I was in charge of overseeing a large editorial team as well as writing, editing and contributing content for the online and print publications on a daily basis.

I handled high profile interviews and product launches plus brand growth and maintenance, answering directly to CEOs of the company. In my spare time I contributed to Time Out, Rolling Stone, The Guardian, The Music.com.au, Hysteria, Filmink, Yen and Shotgun Cinema.

These days, I create audio descriptions for visually impaired people on existing TV and film productions for AI Media and Dicentia, finally fulfilling my lifelong dream of being paid to watch The Simpsons and weird Dutch documentaries about outer space.