For me, copywriting is about finding the right tone, style and focus for a client’s project that also makes for an informative and entertaining read.

Over 10 years, I’ve worked with a huge range of clients from small start-ups and break-through artists to multi-national corporations and well-known international performers.

This has included complete website copy for the likes Hoyts, Blink It and State Plus as well as long and short form artist bios for ABC, Universal and Sony.

I’ve also handled corporate blogs for Harvey Norman and Flexirent, completed world-building projects for Australian thinktank Axillo and created real-time summaries of nightclubs, live music venues, restaurants, cafés and landmarks directly for Google Maps as a contractor for Enveritas Group.